• TheTrueSizeOfFood
  • TheTrueSizeOfFood
  • TheTrueSizeOfFood
  • TheTrueSizeOfFood

ABOUT OUR ABSURD WAYS WITH FOOD


It all started with a fascination for our absurd ways with food. Followed by research and countless illustrations, The True Size of Food came to be. Designer and author Marijke Timmerman examines how we deal with our nutrition and food in a tasteful and visual manner.

 

VIEW BOOK >>

THE INFINITE CHAPTER – HIGHLIGHTS



RECIPROCITY design liège 2015

NEWS | 01-10-2015

I am proud to announce The True Size of Food is participating on ‘The Taste of Change’.

The Taste of Change is an international exhibition and a result of a call for entry adressed to school, students and designers. From 200 entrants The True Size of Food is one of the  selected projects. The awards ceremony takes place in the exhibition venue tonight during the opening event of RECIPROCITY design liège 2015

READ MORE >>

 



LA BOUFFE BY CLAUDE SERRE (VRAATZUCHTIGE HUMOR) 1982

INSPIRATION | 22-05-2015

The great French cartoonist Claude Serre (1938-1998) published ‘La Bouffe’ in 1982. He illustrates people and their interesting food related manners. Even back in the day, this cartoonist thought about our absurd ways with food. Needless to say, we’re loving this big time. The book offers food for thought about your own eating habits.

READ MORE >>

 



EDUCATION TOOL ‘THE TRUE SIZE OF FOOD’ FOR ELEMENTARY SCHOOLS

NEWS | 13-05-2015

We are going to create an education tool on food for elementary school students. The True Size of Food is all about raising awareness to our absurd ways with food. The book includes topics that could be useful in education on food. Not in terms of ‘good’ or ‘bad’, but in perceiving a clear vision by means of visual, out-of-context examples.
READ MORE >>

 



WHERE DOES OUR FOOD COME FROM?

NEW CHAPTER | 07-05-2015

When we see sugar beets growing in a field, we do not connect the dots and relate them to the sugar cubes we buy at the supermarket. Ever wondered how your brussel sprouts sprout to life?
READ MORE >>

 



VISUAL NUTRITION TABLE

EXTENDED CHAPTER | 21-04-2015

Wouldn’t it be convenient to have a visual nutrition table that shows you how much you really eat? It would certainly leave more of a clear impression than the usual list of nutritional values.
READ MORE >>

 


EXPO@TAIWAN DESIGN MUSEUM

NEWS | 21-04-2015

The True Size of Food is presented at the Taiwan Design Museum. It is part of the exhibition Cure & Care.
READ MORE >>

REVIEWS



“Food is trendy, food is political; everyone’s talking/writing/making programs about food. So I was pleasantly surprised to discover Marijke Timmerman’s book which looks at our absurd ways with food in a fun new way.”
www.itsnicethat.com – Amy Lewin

 

“Marijke Timmerman visualiseerde haar observaties over voedsel op een originele manier in The True Size of Food.”
NRC Handelsblad – Sabeth Snijders

 

“The True Size of Food is letterlijk een plaatje. Ook kan het voor mensen een eye-opener zijn om eens op deze manier naar de voedselindustrie te kijken.”
www.deadline.nl – Wieneke van Koppen